The Right and Wrong Ways to Name a Movie


From “Just Go With It” to “Black Swan,” which film titles actually draw people into theaters? Marketing executive and industry icon Matthew Cohen weighs in on what constitutes a winning title and what such a title means for the commercial success of a film. 

To read Mr. Cohen’s full interview with Salon, click here

BlueCat Best Movie Title Contest deadline is August 1st! Submit your Screenplay!

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