The Right and Wrong Ways to Name a Movie

black_swan_2

From “Just Go With It” to “Black Swan,” which film titles actually draw people into theaters? Marketing executive and industry icon Matthew Cohen weighs in on what constitutes a winning title and what such a title means for the commercial success of a film. 

To read Mr. Cohen’s full interview with Salon, click here

BlueCat Best Movie Title Contest deadline is August 1st! Submit your Screenplay!

← Back to Blog

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>