Movie Titles Can Matter at the Box Office – But How Much?

In honor of our Movie Title Contest, we’re exploring the importance of titles when it comes to a film’s meaning, impact, and success.

movietitles

It’s useless to gauge picking a title in terms of ticket sales, but that doesn’t stop directors from agonizing.  As a film title, “Gravity” doesn’t sound like anything exceptional, but the space narrative has blasted into box office history.

TheWrap explains just how much titles matter: Movie Titles Can Matter at the Box Office

 

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